Based in Washington DC, CRYOSCI is a startup that offers cutting edge, medically monitored
cryotherapy treatments to clients on a retail level. Cryo therapy is a highly effective treatment for treating overworked muscles, tissue damage and weight loss.
CRYOSCI’s plan is to open multiple locations around the country. The client approached us to develop an adaptable and scalable identity to convey a company that offered a professional medical service and conveyed their proprietary approach and highly skilled medical services. We came up with four distinct directions that we felt were appropriate for the brand moving forward.