This is a case study on rebranding the country of Cyprus.
The brand identity of the country, it seems, was always driven by a colorful, casual almost cartoonish direction' lacking true sophistication and gravitas. We feel Cyprus and its people are deserving of much more.
With a unique rich history of over 10000 years, located in the beautiful Eastern Mediterranean it's communication message to visitors and tourists abroad had always been diluted . We think it's time for a change. Below is the direction we would much prefer.