Specter De Souza Architects is one of the oldest practicing architectural firms in NYC. Founded in 1963 by David Kenneth Specter, the firm has produced numerous civic, residential and large scale commercial projects. Mr Ronald De Souza, the current principal of the firm, approached Flat 6 Concepts to inject some vigor in their brand and expanding practice. He needed a cohesive visual communication strategy that would accurately represent the various disciplines of the firm, while reflecting his own personal clean aesthetics. We studied their work, we looked at what their peers were doing, we delved into their heritage and designed an identity that was simple, elegant and appropriate for the firm moving forward.