Veritas is a specialized LED lighting company that manufactures lights to be used primarily in high speed photography and videography. Their utilitarian, clean design and proprietary, low heat transfer technology sets Veritas apart from their competitors. Their commitment to delivering a high quality product was always evident from the very beginning. We took note. The founder, a seasoned veteran in the industry, approached us to help him with the naming and branding of his new company. Our logo design was inspired by the circular design nature of LED lighting, and our approach to the name and tagline stemmed from our own human need for the reproduction of the purest, truest light possible.