FLAT 6 CONCEPTS is an award-winning luxury branding agency that partners with exclusive brands to create sophisticated, impactful designs that resonate with discerning audiences.
Everything should be made as simple as possible, but not simpler.
Einstein
The 2027 Playbook
Luxury brand marketing & content creation in the era of AI
Your next client may meet your brand through an Al answer first. Twelve pages on staying unmistakably elegant and easy to find, with a seven-step framework you can use this week.
One vision, every touchpoint.
From naming and brand identity design to luxury packaging, hotel signage, website design and AI search visibility, every service works from one brand strategy.
Branding
Naming
Brand Narrative
Identity Systems
Art Direction
Illustration
Print Design
Packaging
Collateral Systems
Menu Design
Editorial
Environmental
Signage + Wayfinding
Wallpaper+ Murals
Apparel + Merchandise
Uniforms
Digital
Web Design
E-Commerce
Content Creation
Social Media
E-newsletters
Digital Marketing
SEO / VSO
Christos Joannides
Founder & Creative Director
Christos Joannides is a Cypriot-born American creative director and the founder of FLAT 6 CONCEPTS, a Los Angeles luxury branding agency established in 2008. Working with emerging and established brands across the United States and internationally, he specializes in luxury brand strategy, visual identity, website design, packaging, and creative direction. He has contributed expert commentary on luxury branding to Luxury Daily, Forbes and the Los Angeles Times.
Testimonials
“In a brand world awash with clutter and chaos, Christos and Flat 6 Concepts deliver elegant and seductive meaning.”
Jane Whitman · Director of Marketing, Tea Forté
“Christos has an incredible ability to balance aesthetics with functionality.”
Desiree Norman · Founder, Onéra Travel
CORPORATE CLIENTS