4C Group, a Utah and California-based luxury development firm, sought to refresh their brand identity as they expanded their services to include architecture and interior design. Partnering with FLAT 6 CONCEPTS, the goal was to convey a more sophisticated and elegant image while maintaining recognition. The new logo retains the clean, modern aesthetic of the original 4C, incorporating the customized number 4 and letter C alongside the word "GROUP" in a sleek black and white color scheme.