Aero Ventures, a company specializing in top-tier private jets, asked us to create a brand identity that would appeal to their exclusive clientele - the UHNWI who can afford to lease or buy top of the line Gulfstream 7 jets. We wanted to create something that felt modern and forward-thinking, but not too trendy. Our solution was a bold, abstract letter A with sharp angles reminiscent of a swoosh, conveying the feeling of flight and speed. It's a perfect fit for a brand that serves those who demand the highest quality in everything they do.