Bridgepoint Air, a start up private jet charter broker, sought to establish a strong presence in a competitive market. Recognizing the importance of a compelling brand identity, they hired us  to develop a visual language that would resonate with their discerning clientele. The goal was to communicate not only the opulence and efficiency in their service, but also the company's commitment to innovation and bring cutting edge efficiencies to managing private travel. FLAT 6 CONCEPTS drew inspiration from the golden age of aviation, an era synonymous with elegance, sophistication, and a sense of adventure. By reinterpreting classic design elements  and pairing them with custom typography, we created a brand identity that evokes nostalgia while remaining fresh and relevant. The resulting aesthetic is both timeless and aspirational, appealing to their elite target clientele.