Jason Herriven, a distinguished architect with offices in both Los Angeles and San Diego, sought to elevate his brand through a refined logo and overall branding strategy. Seeking to reflect the evolution of his work, he aimed for a cleaner, more contemporary, and luxurious aesthetic. Employing a bespoke modern sans-serif font and embracing timeless warm gray tones (including our beloved PANTONE WARM GRAYS), we crafted an identity poised to stand the test of time, ensuring its enduring appeal for years to come.