Nicole Sassaman is a Los Angeles based celebrity home builder and designer who has been featured on numerous TV shows and publications worldwide. When she approached us to design her new brand identity for her new namesake showroom, we knew we had to come up with a brand identity that was not only bold but chic and fashion forward. We have always loved Franz Kline’s work, and we felt that it was a great starting inspiration point for the new branding. Nicole agreed and so it began. The abstract black and white bold motif, which can be modified to fit any application, paired with the refined understated logotype exemplifies Nicole’s avant garde and elegant approach to design.