Santa Barbara Designs is a company that has a history of over three decades. Recently it was sold and the first thing the new owner wanted to do was to invigorate the brand. He knew he had an impeccable product but the image of the company was simply not up to par. The overall branding of the company was dated and there was a complete disconnect of the actual product with all their marketing materials. He approached us to redesign their whole visual communication from the ground up. The only thing we could not change was the existing circular logo.