When Jen Kasle approached us, she was a little apprehensive on renaming her talent agency. She knew she wanted to rebrand for sure but renaming her baby was going to take a little more convincing. 

Well established In the industry, she really wanted to elevate and take her company to the next level. As her partners in communication design we advised her to go the whole hog and give us the chance to come up with a new name for JB Talent. As a bold leader she entrusted us with coming up with a new name. After numerous names and iterations we found the perfect name - The Talent. It was appropriate, authoritative, strong and unpretentious. We set the logotype in a handwritten customized font and used black and white, reminiscent of old Hollywood glamour.

She was thrilled! On the first day we unrolled the new name, logo and website, not only was it picked up by Hollywood industry insider websites like DEADLINE, but also garnered an enthusiastic reaction from her peers in the industry. The result - A happy client, a memorable proprietary name, an effective visual brand identity and a new sophisticated website Mission accomplished!