When the founder and principal of company X, at the time, approached Flat 6 Concepts he knew he wanted a unique, catchy and memorable name for his start up law firm. He turned to us for guidance in naming and brand position and design. We came up with a name that was proprietary and unique and appropriate for the firm. The VELN logo conveys a sense of gravitas and trust while being clean, and simple enough to be flexible and adaptable.